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🎯 Week 04 · Two halves — you write the story (name, origin, values, voice), Claude drafts the visual system (logo direction, palette, type, photography). By Friday: locked name, tagline, 3 values, color palette with hex, font pairing, v1 logo, and a packaging direction sent to Coach Ahmad.
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📋 Homework checklist
- [ ] Read Block 01 (Before the call) on the Portal — story vs visual system, what NOT to outsource
- [ ] Draft Block 03 Part A (story) on the Portal — name, tagline, origin, 3 values, voice axes
- [ ] Run Conversation 01 · "Visual identity system" in Claude Project 02 (Brand Studio)
- [ ] Paste Claude's full visual draft into Block 03 Part B, then lock colors / fonts / photo style
- [ ] Create v1 logo (Canva / Looka / $50 Fiverr brief from Claude) + 1 product mockup
- [ ] Click "Copy answers" on Portal → paste below into "📝 My submissions"
- [ ] Prep for Tue session with Coach Momen (Lock the brand story + pick a logo direction)
- [ ] Prep for Thu session with Coach Ahmad (Packaging + branded inserts brief)
- [ ] Send Coach Ahmad: locked palette + photography style + logo v1
📝 My submissions
- A.1 · Brand name (locked) + tagline
- A.2 · Origin story (the moment / pain / gap, why now, what every customer should feel after unboxing)
- A.3 · Three operationally enforceable values (behaviors, not adjectives)
- A.4 · Voice positioning (Serious↔Playful, Formal↔Casual, Expert↔Friend) + WOULD say / NEVER say
- B.1-B.2 · Claude's visual system draft
- B.3 · Locked visual system
- v1 deliverables (link to v1 logo + link to v1 product mockup)
🔄 Coach feedback