Week 02 · Avatar + Product Longlist

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🎯 Week 02 · Avatar deep-dive + 40/30/30 product longlist — build the six-layer avatar with Coach Momen, then hand Coach Ahmad a sourcing-ready longlist.

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📋 Homework checklist

[ ] Read Block 01 (Before the call) on the Portal — six layers + pain/pleasure ladder + VoC
[ ] Draft Block 03 (Worksheet) on the Portal — all six layers + ladder + VoC (autosaves in your browser)
[ ] Run Conversation 07 · "Build my full avatar" in Claude Project 01 (Niche Lab)
[ ] Run Conversation 05 · "Product longlist 40/30/30" in Claude Project 01
[ ] Click "Copy answers" on Portal → paste below into "📝 My submissions"
[ ] Prep for Tue session with Coach Momen (Avatar deep-dive) — fill the pre-call brief below
[ ] Prep for Thu session with Coach Ahmad (Longlist + sourcing-ready)
[ ] Send avatar one-liner + 40/30/30 longlist to Coach Ahmad on WhatsApp

📝 My submissions

Avatar identity (name + one-sentence summary)
Layer 1 · Demographics — your refined version
Layer 2 · Psychographics — your refined version
Layer 3 · Day-in-life — your refined version
Layer 4 · Pains (top 3) — your refined version
Layer 5 · Pleasures (top 3) — your refined version
Layer 6 · Objections (top 3) — your refined version
Dominant ladder (pain or pleasure) + Voice of Customer (5-10 phrases)
40/30/30 Product longlist (14-20 products)